About the Inside Out Understanding

For Individuals

For Teams

About Suzanne/ References

The Inside Out Course

Maya Angelou

I did then what I knew how to do. Now that I know better, I do better.

A phenomenal woman

I work with thoughts.

My background is in Hotel Management and I have a broad and international career that spans over eight countries, including England, USA, Denmark, Japan, Canada, Switzerland, South Korea and Sweden.

I have over 25 years of experience from large organisations such as Scandic Hotels, Samsung, Crystal Cruises, DFDS, Copenhagen Airports and the American Chamber of Commerce in Korea, in positions such as Project Manager, Sales & Conference Manager, Area Marketing Manager and Operations Manager.

In addition to that I am trained as a Professional Coach, with a pcc level ICF diploma, a certified NLP Business Communication Practitioner (the NLP tools are, however, no longer relevant in my work as a coach) and am also a certified Executive Coach. And in addition to that, I have read oodles of books and done a gazillion courses during the past 18+ years.

My own personal development journey, which started in 2001, led to me start my own company in 2013, which I call On Equal Terms. I work with leadership-, team- and culture development and I love it.

Thoughts are nothing. No Thing. They come from formless energy and they are as harmless as the shadows on the wall. They can neither hurt us nor help us, but they can still feel scary. I show people that our thoughts are not real, but they do create our reality. When we understand how something works, we know what to do about it. And then we find peace.



What is the real source of transformation? How do we shift, change or create? Where do fresh ideas and fresh experiences of ourselves and our lives come from?

Transformation can only come from within. It comes from seeing something different. From a shift in consciousness. A shift in perception. An insight.

My coaching is grounded in an Inside Out understanding, or three principles, which offer a common sense simplicity with intellectual credibility. Based on this understanding, I lead individuals and groups to fresh, new insights by showing them how the mind can only work from the inside out and never from the outside in.

The Inside Out understanding returns us to our innate resilience, our creativity and we are better able to manage change, especially in a fast-paced environment.

This understanding gives us access to both innovative thinking and clarity, while at the same time increasing our ability to feel an inner stability regardless of any adversity we are being confronted with.

When groups and cultures work with this understanding businesses thrive on a completely different level. When we work within this understanding conversations transform and become deeper, more genuine and honest and collaboration becomes more efficient, with less stress and enjoyment.

And this understanding is the basis of my coaching.


If we speak or meet and you would like a personal reference I am happy to provide you with contact details to people I have coached with titles that include:  

Managing Director / HR Manager / HR Specialist / Project Manager / Department Manager / Entrepreneur School Principle / Business Development Manager Lawyer / Coach / Institution Manager / Assistent Manager / Young adults (18-25)

What I do is help people understand where their experience is coming from, and point them in a direction that is true for us all. This understanding makes us resilient and puts us in a position to handle any obstacle - quite automatically.

STATE OF MIND: In a world where stress is more or less considered a normal and inevitable condition, your employee's state of mind and well-being becomes the invisible competitive edge that promptly reveals itself on the bottomline.

THE NATURE OF THOUGHT: Thoughts are nothing. No Thing. They are formless energy, but our consciousness gives them life so they feel real - so even if thoughts are not real, they do create our reality.

Would you like to explore what's possible?

Take the first step.



+46 (0) 702 45 71 45

Arkipelagens Företagscenter
Stora Åvägen 21, 436 34 Askim
Gothenburg, Sweden

On Equal Terms© 2019  All rights reserved.

Book a 45 minute free consultation with me.

Book here!